What the Greek Fitness Market needs

 GREEK FITNESS MARKET 

In a recent study investigates the marketing strategies employed by health and fitness centers in Greece, focusing on customer attraction and retention from the perspective of managers. Geographically operated in Athens,  Thessaloniki, and other provincial areas , the study mentioned that Strength training was the most preferred program , and 61.2% of members trained 2–3 times per week (Tsitskari & Batrakoulis, 2022).

MARKETING STRATEGIES IN THE GREEK FITNESS INDUSTRY 

ATTRACTION 

Social media advertising was the primary method.

RETENTION 

The top strategies were attractive pricing, frequent equipment renewal/facility maintenance, and developing customer relationship actions.

DIFFERENCES BY BUSINESS TYPE AND LOCATION 

CrossFit clubs used more aggressive attraction tactics like print ads and telephone outreach compared to other types (Tsitskari & Batrakoulis, 2022).

Fitness centers in metropolitan areas (Athens, Thessaloniki) used print ads more frequently, while those in provincial areas relied more on websites and emails to inactive members.

  

GREEK FITNESS MARKET INSIGHTS 

 TRADITIONAL MARKETING DOMINANCE 

The reliance on social media and basic pricing/facility upkeep suggests Greek fitness marketing remains traditional. There is a noted lack of sophisticated strategies like experiential marketing, detailed customer satisfaction surveys, or partnerships.

UNTAPPED MARKET POTENTIAL 

Despite an aging population in Greece, only 2% of gym members are over 66. This represents a significant, underserved market segment for targeted programs and marketing (Tsitskari & Batrakoulis, 2022).

SECTOR FRAGMENTATION 

The market is dominated by small, independent businesses (94.1% are not part of a chain), with a strong trend toward boutique and personal training studios offering functional fitness, aligning with global trends.

NEED FOR INTEGRATED STRATEGIES

The correlation between attraction and retention strategies indicates that successful marketing requires an integrated approach. Attraction efforts should be designed with retention in mind, particularly focusing on building customer relationships and offering flexible membership options.

REFERENCE 

Tsitskari, E., & Batrakoulis, A. (2022). Investigating the marketing strategies of the health and fitness sector in Greece; the managers’ perspective. Retos, 43, 264–273.

What you need to know about MotoGP eSport Championship

➡️MotoGP eSport Championship

The MotoGP eSport Championship is the official virtual championship for MotoGP racing, organized by Dorna Sports, which is also the organizing body for real-world MotoGP. The championship is held annually and uses the official video game MotoGP™25 developed by Milestone. The championship brings together the best players from around the world to compete for the title of Virtual World Champion.

➡️Championship Structure and Stages

The championship consists of two main consecutive stages:

· Pro Draft: This is the open qualifying stage in which all players can participate. It consists of 4 Online Challenges. In each challenge, players compete in Time Attack mode, where they attempt to set the fastest single lap time on a specified circuit, using a predetermined rider and motorcycle, and without any other competitors on the track. The challenges are available on PlayStation 4, PlayStation 5, Xbox, and PC via Steam.

· Global Series: This is the final stage reached by the top players. Eleven players, selected by the official MotoGP teams during the "Draft Selection" phase, compete here. The Global Series consists of 3 Rounds, each containing Sprint races and a Main race. The first and second rounds are held online (virtually), while the third and final round is held live at the Milan Games Week event in Italy, where points are doubled, intensifying the competition and excitement.

➡️How to Qualify and Compete

To qualify for the Global Series, players must successfully pass the Pro Draft stage:

· Ranking and Points: During the four Online Challenges, points are awarded to the top 15 players on each platform and region (Europe and the Rest of the World) based on their ranking, using the official MotoGP points system (25 points for 1st place, 20 for 2nd, 16 for 3rd, and so on).

· Final Draft Selection: At the end of the challenges, 30 players (15 from Europe and 15 from the Rest of the World) qualify for the "Draft Selection" phase. The 11 real MotoGP teams then each select one player to represent them in the Global Series.

➡️Prizes and Broadcasting

· Prizes: The championship typically features a prize pool, but the specific amount for 2025 has not yet been announced in the available search results.

· Watching the Championship: Fans can follow the Global Series events via digital channels such as the official motogp.com website, and the YouTube, Twitter, Instagram, Facebook, and Twitch channels of MotoGP and MotoGP eSport, as well as some selected television channels.

➡️Tips for New Viewers

If you are following the championship for the first time, the following points may help you understand it better:

· The Virtual Rider: In the Global Series, each player represents a real MotoGP™ team, just like the riders do in the real world. This adds a realistic dimension and team loyalty element.

· The Thrill Factor: The final live round with double points means the championship lead can change in the final moments, creating exciting and unpredictable viewing.

Best Esports Colleges in Canada

STEM EDUCATION THROUGH GAMING

As the popularity of gaming continues to soar, the potential for leveraging this medium to enhance STEM education is virtually limitless. By integrating game-based learning experiences into traditional classroom settings, educators can inspire a new generation of innovators, problem-solvers, and thought leaders. Through a blend of technology, creativity, and play, STEM engagement through gaming is shaping the future of education and empowering learners to unlock their full potential.

The fusion of STEM and gaming represents a groundbreaking approach to education that is both engaging and effective. By harnessing the power of game-based learning, educators can cultivate a passion for STEM subjects and equip students with the skills they need to succeed in an increasingly tech-driven world. As we navigate the complexities of the 21st century, embracing the synergy between STEM and gaming is key to fostering a generation of lifelong learners and future leaders.

GAMIFICATION: MAKING LEARNING FUN 

The key drivers behind the integration of STEM and gaming is the concept of gamification. By incorporating game elements such as challenges, rewards, and competition into educational content, educators are able to make learning more engaging and immersive for students of all ages. This approach not only enhances motivation and retention but also fosters a deeper understanding of STEM concepts through hands-on practice and experimentation.

ESPORTS EDUCATIONAL PROGRAMS IN CANADA 

Esports has become a rapidly growing industry worldwide, with professional gamers competing in various video game tournaments for substantial prize money. As the popularity of esports continues to rise, there is also an increasing demand for education and training in this field. In response to this demand, several colleges in Canada have started offering programs and courses specifically tailored to students interested in pursuing a career in esports.

GEORGE BROWN COLLEGE 

One of the most notable esports colleges in Canada is George Brown College, located in Toronto. George Brown College offers a comprehensive Esports Management program that covers various aspects of the industry, including event management, marketing, broadcasting, and coaching. Students in this program have the opportunity to gain practical experience through internships and hands-on projects, as well as access to state-of-the-art gaming facilities on campus.

DURHAM COLLEGE 

Another leading institution in the field of esports education in Canada is Durham College, situated in Oshawa. Durham College offers a unique Esports Business and Management program that focuses on the business side of the industry, such as finance, sponsorship, and entrepreneurship. Students in this program also have the chance to participate in competitive esports leagues and tournaments, as well as collaborate with industry partners to gain real-world experience.

Durham College Esports Hub

 

Varsity Team 

 

UNIVERSITY OF BRITISH COLUMBIA (UBC)

Moreover, the University of British Columbia (UBC) in Vancouver has recently launched an Esports Management program, catering to students interested in the business and management aspects of esports. The program at UBC covers topics such as marketing, event planning, and team management, preparing students for various roles within the esports industry. With access to top-notch gaming facilities and industry connections, UBC provides a conducive learning environment for aspiring esports professionals.

 Esports Association

FANSHAWE COLLEGE IN ONTARIO 

Furthermore, Fanshawe College in London, Ontario, has recently introduced an Esports Broadcasting and Streaming program, catering to students interested in pursuing careers as esports commentators, analysts, or content creators. The program at Fanshawe College equips students with the necessary skills in video production, live streaming, and on-air presenting, preparing them for a successful career in esports broadcasting. In conclusion, the esports industry is rapidly expanding, and with it, the demand for skilled professionals in various roles.

Fanshawe College Fuel Esports Club

In sum, Colleges in Canada are stepping up to meet this demand by offering specialized programs and courses tailored to students interested in pursuing a career in esports. Whether you are passionate about event management, business development, broadcasting, or team management, there are plenty of opportunities to hone your skills and pursue your dreams in the exciting world of esports. Consider enrolling in one of the aforementioned colleges to kickstart your career in esports and make a mark in this dynamic industry.

Slovenia Fitness Industry: A promising Market in the Sports Investment Sector

SLOVENIA FITNESS INDUSTRY MARKET SIZE 

The Slovenian Fitness Industry lacks comprehensive official government reports like those from the Statistical Office of the Republic of Slovenia (SURS) on total market size, with data primarily from industry analyses and related sectors.

➡️PHYSICAL EDUCATION IN SCHOOLS 

It is mandatory for primary schools to provide 2–3 lessons (45 minutes each) of physical education (PE) per week. In secondary schools, it is mandatory to provide 1–3 lessons (45 minutes each) per week.The Ministry of Education, Science and Sports runs a national scheme for after-school HEPA promotion entitled Healthy Lifestyle (Zdrav življenjski slog). The aim of the project is to encourage primary school children to adopt a healthy lifestyle. The programme currently reaches 20–30% of the primary school population and provides a further five hours of physical activity per week on top of the mandatory PE lessons during school hours. The National Programme for Nutrition and HEPA 2015–2025, implemented in 2015, also promotes active travel to school.(European Education and Culture Executive Agency,2026)

Sports goods manufacturing, a proxy indicator, reached €165.1 million in 2025, growing at a CAGR of 10.1% from 2020-2025 due to health trends and exports.

Gym and training footwear revenue stood at US$22.20 million in 2025, projecting 1.93% CAGR to 2030 amid rising fitness participation.

MARKET STRUCTURE 

Slovenia hosts around 200-300 fitness centers, concentrated in Ljubljana and coastal areas, serving a population of 2.1 million with penetration below EU averages (e.g., 10-15% membership rate vs. 20% regional).

Chains like FitInn and local independents dominate, focusing on group classes and personal training; digital apps add growth via tracking features.

Broader Europe gym market (€30+ billion) positions Slovenia at ~0.5-1% share, with 86 sports manufacturing firms supporting equipment supply.

GROWTH DRIVERS 

National SLOfit surveillance since 1983 tracks 90% of youth fitness, promoting lifelong activity amid WHO-noted inactivity risks (25% adults insufficiently active).

Post-COVID wellness boom, urbanization, and EU funds for sports infrastructure fuel demand; fitness trackers and apps project strong rises (Europe: $24.73B in 2025).[

Health clubs globally eye $111.11B in 2025 (9.5% CAGR), with Slovenia benefiting from tourism and corporate programs.

KEY SEGMENTS AND PROJECTIONS 

Smart fitness globally hits $88.82B in 2025 (11.4% CAGR), influencing Slovenia via imports. No SURS direct fitness club data; estimates derive from EU benchmarks and sector reports.

CHALLENGES AND OPPORTUNITIES 

Low rural access and economic pressures limit penetration, but government physical activity profiles and EU integration spur investments.

Trends include hybrid models and sustainability, with digital fitness at 24.3% global CAGR.

Future growth ties to 9.2% health club expansion to $157.99B globally by 2029.

REFERENCES 

1. Sports Goods Manufacturing in Slovenia Industry Analysis ... https://www.ibisworld.com/slovenia/industry/sports-goods-manufacturing/200198/

2. Gym & Training - Slovenia | Statista Market Forecast https://www.statista.com/outlook/cmo/footwear/gym-training/slovenia

3. Health and Fitness Club Market Report 2025 https://www.researchandmarkets.com/reports/6035149/health-fitness-club-market-report

4. Slovenia Digital Fitness Apps Market (2025-2031) https://www.6wresearch.com/industry-report/slovenia-digital-fitness-apps-market

5. Global Smart Fitness Market Trends & Forecast, 2025-2032 https://www.coherentmarketinsights.com/market-insight/global-smart-fitness-market-1829

6. Fitness Trackers - Slovenia | Statista Market Forecast https://www.statista.com/outlook/hmo/digital-health/digital-fitness-well-being/fitness-trackers/slovenia

7. Europe Fitness Trackers Market Share & Growth, 2033 https://www.marketdataforecast.com/market-reports/europe-fitness-trackers-market

8. country physical activity factsheet 2024 https://cdn.who.int/media/docs/librariesprovider2/country-profiles/physical-activity/2024-country-profiles/physical-activity-2024-svn.pdf?sfvrsn=dd22cc93_5&download=true

9. Digital Fitness Market Report [2031]- Size, Share & Growth https://www.extrapolate.com/information-technology-communication-iot/digital-fitness-market/21589

10. Europe Gym And Health Club Industry Report 2025 https://www.cognitivemarketresearch.com/regional-analysis/europe-gym-and-health-club-market-report

11. European Education and Culture Executive Agency.URL:  https://national-policies.eacea.ec.europa.eu/youthwiki/chapters/slovenia/73-sport-youth-fitness-and-physical-activity

Comparative Market Analysis: Fitness Industry in France and the Netherlands

FITNESS INDUSTRY 

IN FRANCE AND THE NETHERLANDS 

➡️The French fitness industry, including gyms, health clubs, and related services, generated $2.8 billion in revenues in 2025, following a negative CAGR of 1.2% from 2017-2022 due to COVID disruptions (Research and Markets, 2024). Recovery accelerated post-2022, with sales leaping to €1.72 billion ($1.87 billion) by 2024 amid rising health awareness and urban demand (Businesscoot, 2025).The sector ranks among Europe's largest, with over 1.5 billion euros in fitness-specific revenue. (Statista, 2024).

➡️While The NETHERLANDS Fitness Industry generated $1.7 billion in revenues in 2024, reflecting 1.2% growth amid post-COVID recovery (MarketLine, 2025). Gyms and health clubs lead the sector, comprising 6.3% of Europe's market, with chains like Basic-Fit driving low-cost memberships (Research and Markets, 2024)

MARKET STRUCTURE 

Gyms and clubs dominate, with chains like Basic-Fit and L'Orange Bleue holding significant shares through low-cost models. Approximately 4,500 facilities serve 6.5 million members (12% penetration), concentrated in Paris, Lyon, and Marseille (Businesscoot, 2025).

Virtual fitness emerged strongly at $576.5 million in 2022, group sessions leading at 58.89% share (Grand View Research, 2024).

GROWTH DRIVERS 

➡️IN FRANCE

Preventive healthcare shifts, obesity rates (17% adults), and government initiatives like "Sport Santé" boost participation, projecting 9.62% CAGR to 2029 (Actual Market Research, n.d.).

E-commerce drives sports equipment retail to $10 billion, with fitness gear surging via online platforms (Ken Research, 2025). Tech integration—apps, wearables—fuels hybrid models, especially post-pandemic.

➡️IN NETHERLANDS

Health awareness, wearables, and urban demand in areas like Amsterdam fuel expansion (MarketLine, 2025). Flexible activities such as bootcamps gain traction, with no direct CBS official statistics on total market size available (Roamler, 2025).

KEY SEGMENTS 

➡️IN FRANCE

France holds 9.2% fitness share at $6.735 billion projected for 2025 (Cognitive Market Research, 2025).

2025 marks the end of major Olympic investments and a shift to moderate public sports budgets .

• "Maturing" vs. "Shrinking": Growth is stabilizing at a high level, moving from a quantity-driven rebound to a quality and diversification phase .
• Opportunity Areas: Personalization, recovery services, technology integration, and outdoor fitness are key growth frontiers .

The fitness market is entering a mature phase, with success depending on adapting to consumer preferences for personalized, holistic, and tech-enabled wellness experiences .

➡️IN NETHERLANDS
 Fitness equipment anticipates 6.68% growth in 2025, rising to 10.73% by 2029, dominated by cardio products (6Wresearch, 2024). Sports and fitness retail reached $5.5 billion, propelled by e-commerce (Ken Research, 2025).Gym locations surpassed 2,500, up 29.5% over a decade (Roamler, 2025).

CHALLENGES AND OUTLOOK 

➡️IN FRANCE

Regulatory compliance and rural penetration lag, but subsidies and digital growth offer opportunities (LinkedIn Analysis, 2025).  Projections eye sustained expansion to 2033 via wellness trends (Research and Markets, 2025).

➡️IN NETHERLANDS

Steady revenue growth continues to 2029, bolstered by digital fitness integrating into broader wellness (Research and Markets, 2024)

REFERENCES 

1. France Gyms, Health and Fitness Clubs Market https://www.linkedin.com/pulse/france-gyms-health-fitness-clubs-market-key-highlights-vs2cf

2. France Virtual Fitness Market Size & Outlook, 2025-2030 https://www.grandviewresearch.com/horizon/outlook/virtual-fitness-market/france

3. France Gyms, Health and Fitness Clubs Market to 2027 https://www.researchandmarkets.com/reports/5927890/france-gyms-health-fitness-clubs-market

4. France Fitness Market Size, Share, Analysis, Trends https://www.actualmarketresearch.com/product/france-fitness-market

5. Fitness Market Analysis 2025, Market Size, Share, Growth, ... https://www.cognitivemarketresearch.com/fitness-market-report

6. France Sports and Fitness Equipment Retail Market https://www.kenresearch.com/france-sports-and-fitness-equipment-retail-market

7. Fitness industry in France - statistics & facts https://www.statista.com/topics/7478/fitness-industry-in-france/

8. The Fitness Market - France (06/2025) https://www.businesscoot.com/en/study/the-fitness-market-france

9. Health & Fitness - France | Statista Market Forecast https://www.statista.com/outlook/amo/app/health-fitness/france

10. 6Wresearch. (2024).Netherlands fitness equipment market (2025-2031). https://www.6wresearch.com/industry-report/netherlands-fitness-equipment-market 

11. Ken Research. (2025). Netherlands fitness retail market 2019–2030. https://www.kenresearch.com/netherlands-sports-equipment-and-fitness-retail-market 

12. MarketLine. (2025). Gyms, health & fitness clubs in the Netherlands. https://www.marketresearch.com/MarketLine-v3883/Gyms-Health-Fitness-Clubs-Netherlands-41034118/ 

13. Research and Markets. (2024). Netherlands gyms, health and fitness clubs market to 2027. https://www.researchandmarkets.com/reports/5928277/netherlands-gyms-health-fitness-clubs-market.

14. Roamler. (2025). The Dutch sports sector in 2025. https://www.roamler.com/the-dutch-sports-sector-in-2025/