FITNESS INDUSTRY MARKET IN EGYPT
HIGHLIGHTS
- The fitness Industry market size in Egypt is estimated to be around $900 million.
- Egypt is one of the most promising markets in the Middle East and is expected to grow annually by 11% and future growth exceeding $2 billion until the year 2030.
- Fitness Industry Market Size in Egypt estemated to grow by 11% Yearly
- Gym Memberships estimated 957.000 Registered Members
- Fitness Equipment Sales estimated by $ 552 million during 2024
- Total Fitness Market Size reached to $864 million during 2024
FEATURES OF THE FITNESS INDUSTRY MARKET IN EGYPT
The fitness Industry market in Egypt has been steadily growing over the past few years as more and more people are becoming health-conscious and are looking to improve their overall well-being.
With a population of over 120 million people, Egypt offers a large and diverse market for fitness-related products and services. The sports industry in Egypt constitutes 25% of the volume of sports investment in the Arab world, and contributes 2.7% of the total investments in various sectors within Egypt, and an estimated 8% of investment in the tourism sector, the return of which is linked to the sports sector, according to a study by the Egyptian Center for Studies.
* The economic contribution of the sports sector to the gross domestic product is estimated at 1.8% in 2016. This sector has witnessed major changes Starting in 2017 through the issuance of Sports Law No. 71 of 2017, which came in line with global changes in the field of sports and not limiting it within the framework of activities and practice only, but rather looking at it as an industry and investment activity, as it opened the field of The investment achieved many aspects of decentralization that contributed to the ease and support of decision-making.
SEGMENTAL ANALYSIS OF THE EGYPTIAN FITNESS INDUSTRY MARKET
According to one of the surveys published in 2020, the number of fitness centers in Egypt is 1680 Centers.While another study indicated that the number of private clubs inside and outside tourist facilities, according to obtaining licenses to practice the profession, is only 596 centers. Surveys specialized in the fitness sector have found that there is a diversity of names prevailing among community groups and fitness professionals, including fitness centers, gyms, fitness studios, physical rehabilitation centers, and fitness academies.
The Egyptian Fitness market characterized by:
1-The Availability of infrastructure indicators for the communications and technology sector
2- The availability of Technology Acceptance indicators according to the Technology Acceptance Model known as (TAM)
The fitness market in Egypt can be divided into several segments, including
1- Gym Memberships
2- Fitness Equipment Sales
3- Sports Apparel
4- Dietary Supplements.
Gym Memberships
Gym memberships have been on the rise in Egypt, with an increasing number of people looking to join gyms to stay fit and healthy. According to one of the surveys conducted in 2020, only about half a million members are registered in all sports federations. Therefore, the importance of national projects and sports initiatives is highlighted to improve fitness skills and develop awareness and the culture of practicing sports as a way of life
Fitness Equipment Sales
The demand for fitness equipmentint in the Egyptian Fitness Market such as treadmills, dumbbells, and resistance bands, has also been increasing as more people are setting up home gyms to workout in the comfort of their own homes.
Sports Apparel In The Egyptian Fitness Market
Sports apparel is another important segment of the fitness market in Egypt, with many people looking to invest in activewear that is comfortable and stylish. Brands like Nike, Adidas, and Under Armour have a strong presence in the Egyptian market and are considered to be popular choices among consumers.
Dietary Supplements
Dietary supplements, such as protein powders, vitamins, and meal replacements, are also in high demand as more people are looking to supplement their diets with essential nutrients to support their fitness goals. According to market research reports, the fitness market in Egypt is currently estimated to be worth around $2 billion. This includes revenue from gym memberships, fitness equipment sales, sports apparel, and dietary supplements. However, this number is expected to increase significantly in the coming years as the fitness industry continues to grow and evolve in Egypt.
MARKET DYNAMICS OF THE FITNESS INDUSTRY MARKET IN EGYPT
key factors driving the growth of the fitness market in Egypt
The Increasing Awareness
One of the key factors driving the growth of the fitness market in Egypt is the increasing awareness of the importance of leading a healthy lifestyle. People are becoming more conscious of their diet and exercise habits and are actively seeking out ways to improve their overall health and well-being. This has led to a surge in demand for fitness-related products and services, creating new opportunities for businesses to capitalize on the growing market.
Beside that the Egyptian hero's of the Fitness and sports like Mohammad Salah Football Legend , BIG RAMY IN THE BODYBUILDING WORLD and others Contribute to spread the fitness among youths and all the community.
The Rise of Social Media Influencers
Another factor contributing to the growth of the fitness market in Egypt is the rise of social media influencers and celebrities who promote fitness and wellness trends. Many people are inspired by these influencers and are motivated to adopt healthier lifestyles, which has further fueled the demand for fitness products and services in the country.
Research Centers in Fitness in Egypt
In addition to this, Egypt has taken some other steps to develop the sports industry,
- The establishment of the National Stadiums Company, in order to manage many projects, bodies, stadiums, and stadiums, in addition to organizing the most important and largest sporting events.
- The Egyptian Society for Sports Sciences (ESSS)
- Egyptian National Research Institute of Sport Science (ENRISS)
SMART FITNESS INDUSTRY IN EGYPT
The Smart Fitness ecommerce market continues to grow, several retailers in Egypt have emerged as key players in providing consumers with a wide range of options to choose from. These retailers offer a diverse selection of smart fitness products, ranging from wearable technology to home gym equipment.
| Ecommerce Infrastracture in Egypt-2022 |
| number of Internet users via mobile phones: 69 million |
| number of Internet users via USB modem : 2 million |
| The Volume of Ecommerce in Egypt -2022|
| Noon : $290 million | | Amazon's sales volume : $196 million | | BTech website : $35 million || Iowaikik : $35 million | | Carrefour Egypt : $35 million |
* According to a survey conducted by CAPMAS, the Central Agency for Public Mobilization and Statistics in Egypt
|Top Online Stores in the Egyptian Sports Equipment Market -2023|
| amazon.eg : US$1.7 million || carrefouregypt.com : US$1.4 million || shein.com : US$0.4 million|* According to the eCommercedb website regarding the volume of e-commerce in Egypt during the year 2023.
Top Online Stores in the Egyptian Sports Equipment Market In 2023, Amazon.eg leads with revenues of US$1.7 million, followed by carrefouregypt.com with US$1.4 million and shein.com with US$0.4 million in sales. Together, these top three online stores represent 80.3% of the top 25 stores in the Egyptian sports equipment market. Rankings are determined by eCommerce net sales in 2023.The percentage of Egyptian families using e-commerce reached 72%, searching for goods and services, 50% of them purchase goods and services. The proportion of purchases of clothing, shoes, equipment and sports equipment reached 48% of the total proportion of goods and services purchased, according to the CAPMAS study in 2022.With regard to smart fitness, research indicates that one of the reasons that drive the purchase and acquisition of IOT is cognitive reasons, social reasons and motivational reasons, but emotional attraction has a clear role in buying IOT.As for the obstacles, they are represented in varying levels of purchasing power and income levels, as well as concerns about cybersecurity risks associated with those devices.
1. Fitness Time
One of the most well-known retailers in Egypt's smart fitness market is Fitness Time. With multiple locations across the country, Fitness Time offers a comprehensive range of fitness equipment and accessories to cater to every individual's needs. From treadmills and ellipticals to dumbbells and resistance bands, Fitness Time has everything you need to create your own home gym. Moreover, the retailer also provides personalized training programs and nutrition plans to help customers reach their fitness goals effectively.
2. GymSport
Another prominent player in the smart fitness industry in Egypt is GymSport. GymSport is a one-stop shop for all things fitness-related, offering a wide variety of products such as smartwatches, activity trackers, and heart rate monitors. In addition to selling fitness equipment, GymSport also provides fitness classes and personalized training sessions to help customers make the most out of their purchases. Their knowledgeable staff is always on hand to assist customers in finding the right products to suit their specific needs.
3. Adidas
For those looking for high-quality smart fitness apparel, Adidas Egypt is the go-to destination. Adidas is a globally recognized brand known for its innovative and stylish sportswear. In Egypt, Adidas has a strong presence in the fitness market, offering a wide selection of activewear, footwear, and accessories designed to enhance performance and comfort during workouts. Whether you're into running, yoga, or weightlifting, Adidas Egypt has the perfect gear to help you look and feel your best while working out.
4. SmartFit
In addition to these retailers, there are several other stores in Egypt that are making a name for themselves in the smart fitness industry. One such retailer is SmartFit, a boutique fitness store that specializes in cutting-edge workout equipment and accessories. SmartFit curates a selection of top-of-the-line products from well-known brands, ensuring that customers have access to the latest innovations in smart fitness technology.From smart scales and body composition analyzers to smart jump ropes and fitness trackers, SmartFit has everything you need to take your workouts to the next level.
FUTURE GROWTH OF THE FITNESS INDUSTRY
In terms of future growth, experts predict that the fitness market in Egypt could reach a value of $2 billion within the next five years. This projected growth is driven by factors such as increasing disposable income, changing consumer preferences, and the rising popularity of fitness trends such as CrossFit, yoga, and HIIT workouts.
Overall, the fitness market in Egypt presents a lucrative opportunity for businesses looking to tap into the growing demand for health and wellness products and services.
With a large and diverse population that is increasingly health-conscious, Egypt offers a promising market for companies operating in the fitness industry.
In conclusion, the fitness market in Egypt is currently estimated to be worth $2 billion and is expected to grow significantly in the coming years. With a growing emphasis on health and wellness among consumers, the demand for fitness-related products and services is on the rise, creating new opportunities for businesses to capitalize on this expanding market. As the industry continues to evolve, it is essential for companies to stay ahead of the curve and meet the changing needs and preferences of consumers in Egypt.
The smart fitness industry in Egypt is booming, with retailers like Fitness Time, GymSport, Adidas Egypt, and SmartFit leading the way in providing consumers with top-quality fitness products and accessories. Whether you're looking to set up a home gym, track your workouts, or upgrade your workout wardrobe, these retailers have you covered. With their wide selection of products, knowledgeable staff, and commitment to customer satisfaction, these retailers are sure to help you achieve your health and fitness goals effectively. So, why wait? Visit one of these famous retailers in Egypt today and start your journey towards a healthier, fitter you.
MAIN TARGET AUDIENCE
- Fitness Equipment Manufacturers
- Fitness Equipment Distributors
- Fitness Centers
- Governmental organizations
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- Mohamed Mostafa Abdel-Baqi and Noura Fayez Al-Qamhawy (2020)The fitness industry in the Arab Republic of Egypt and its impact on the precautionary measures of Covid-19: A pickling study, Assiut Journal for Sciences and Arts of Physical Education, Volume 4, Issue 2 (September, 2020)
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