Market Entry Strategies for Fitness Industry Brands eyeing Egypt in 2024

FITNESS INDUSTRY MARKET IN EGYPT 

Egypt is one of the most promising markets in the Middle East and is expected to grow annually by 11% and future growth exceeding $2 billion until the year 2030.

In this article, we will take a closer to the current size of the fitness Industry market Size in Egypt and a deep market analysis for the famous Fitness retailers in Egypt that are leading the way in the smart fitness industry. In addition to that providing estimations for Fitness Industry Market Size in Egypt and its future growth.

HIGHLIGHTS 

• The fitness Industry market size in Egypt is estimated to be around $900 million.
• Egypt is one of the most promising markets in the Middle East and is expected to grow annually by 11% and future growth exceeding $2 billion until the year 2030.
• Fitness Industry Market Size in Egypt estemated to grow by 11% Yearly 
• Gym Memberships estimated 957.000 Registered Members  
• Fitness Equipment Sales estimated by $ 552 million during 2024
• Total Fitness Market Size reached to $864 million during 2024

FEATURES OF THE FITNESS INDUSTRY MARKET IN EGYPT 

        The fitness Industry market in Egypt has been steadily growing over the past few years as more and more people are becoming health-conscious and are looking to improve their overall well-being. 

With a population of over 120 million people, Egypt offers a large and diverse market for fitness-related products and services. The sports industry in Egypt constitutes 25% of the volume of sports investment in the Arab world, and contributes 2.7% of the total investments in various sectors within Egypt, and an estimated 8% of investment in the tourism sector, the return of which is linked to the sports sector, according to a study by the Egyptian Center for Studies. 

* The economic contribution of the sports sector to the gross domestic product is estimated at 1.8% in 2016. This sector has witnessed major changes Starting in 2017 through the issuance of Sports Law No. 71 of 2017, which came in line with global changes in the field of sports and not limiting it within the framework of activities and practice only, but rather looking at it as an industry and investment activity, as it opened the field of The investment achieved many aspects of decentralization that contributed to the ease and support of decision-making.

SEGMENTAL ANALYSIS OF THE EGYPTIAN FITNESS INDUSTRY MARKET 

According to one of the surveys published in 2020, the number of fitness centers in Egypt is 1680 Centers.While another study indicated that the number of private clubs inside and outside tourist facilities, according to obtaining licenses to practice the profession, is only 596 centers. Surveys specialized in the fitness sector have found that there is a diversity of names prevailing among community groups and fitness professionals, including fitness centers, gyms, fitness studios, physical rehabilitation centers, and fitness academies. 

The Egyptian  Fitness  market  characterized by:

1-The Availability of infrastructure indicators for the communications and technology sector

2- The availability of Technology Acceptance indicators according to the Technology Acceptance Model known as (TAM)

The fitness market in Egypt can be divided into several segments, including

 1- Gym Memberships

 2- Fitness Equipment Sales

 3- Sports Apparel

4-  Dietary Supplements.

* According to a survey conducted by CAPMAS, the Central Agency for Public Mobilization and Statistics in Egypt

  Gym Memberships 

  Gym memberships have been on the rise in Egypt, with an increasing number of people looking to join gyms to stay fit and healthy. According to one of the surveys conducted in 2020, only about half a million members are registered in all sports federations. Therefore, the importance of national projects and sports initiatives is highlighted to improve fitness skills and develop awareness and the culture of practicing sports as a way of life

  Fitness Equipment Sales 

  The demand for fitness equipmentint in  the Egyptian Fitness Market such as treadmills, dumbbells, and resistance bands, has also been increasing as more people are setting up home gyms to workout in the comfort of their own homes. 

Top Online Stores in the Egyptian Sports Equipment Market In 2023, the top five online stores in the Egyptian sports equipment market are amazon.eg, carrefouregypt.com, shein.com, homzmart.com, and decathlon.eg.

Sports clothing, sports shoes, and sports equipment constituted the largest percentage of online purchase volume, at 48.8%.

While the percentage of purchases of electronic games represented 1.3% of the total percentage of purchases via online shopping

As for the sites and applications most used in online Shopping they are Facebook, WhatsApp groups, company websites, Jumia, OLX, and Amazon.

According to a survey conducted by CAPMAS, the Central Agency for Public Mobilization and Statistics in Egypt

  Sports Apparel In The Egyptian Fitness Market 

  Sports apparel is another important segment of the fitness market in Egypt, with many people looking to invest in activewear that is comfortable and stylish. Brands like Nike, Adidas, and Under Armour have a strong presence in the Egyptian market and are considered to be popular choices among consumers. 

  Dietary Supplements 

  Dietary supplements, such as protein powders, vitamins, and meal replacements, are also in high demand as more people are looking to supplement their diets with essential nutrients to support their fitness goals. According to market research reports, the fitness market in Egypt is currently estimated to be worth around $2 billion. This includes revenue from gym memberships, fitness equipment sales, sports apparel, and dietary supplements.  However, this number is expected to increase significantly in the coming years as the fitness industry continues to grow and evolve in Egypt.

   MARKET DYNAMICS OF THE FITNESS INDUSTRY MARKET IN EGYPT 

   key factors driving the growth of the fitness market in Egypt

Estadat is a consultancy and project management entity for the sports facilitates operation and management in egypt. Estadat was established with the goal of applying experience  gained in operating and managing Sports industry, to enhance the overall operation of sport venues in Egypt.

 The Increasing Awareness 

    One of the key factors driving the growth of the fitness market in Egypt is the increasing awareness of the importance of leading a healthy lifestyle. People are becoming more conscious of their diet and exercise habits and are actively seeking out ways to improve their overall health and well-being. This has led to a surge in demand for fitness-related products and services, creating new opportunities for businesses to capitalize on the growing market. 

Beside that the Egyptian  hero's of the Fitness and sports like Mohammad Salah Football Legend , BIG RAMY IN THE BODYBUILDING WORLD  and others Contribute to spread the fitness among youths  and all the community.

   The Rise of Social Media Influencers 

    Another factor contributing to the growth of the fitness market in Egypt is the rise of social media influencers and celebrities who promote fitness and wellness trends. Many people are inspired by these influencers and are motivated to adopt healthier lifestyles, which has further fueled the demand for fitness products and services in the country.

         Research Centers in Fitness in Egypt 

    In addition to this, Egypt has taken some other steps to develop the sports industry, 

1. The establishment of the National Stadiums Company, in order to manage many projects, bodies, stadiums, and stadiums, in addition to organizing the most important and largest sporting events.
2. The Egyptian Society for Sports Sciences (ESSS)
3. Egyptian National Research Institute of Sport Science (ENRISS) 

             SMART FITNESS INDUSTRY IN EGYPT 

  The  Smart Fitness ecommerce market continues to grow, several retailers in Egypt have emerged as key players in providing consumers with a wide range of options to choose from. These retailers offer a diverse selection of smart fitness products, ranging from wearable technology to home gym equipment. 

| Ecommerce Infrastracture in Egypt-2022 | 

| number of Internet users via mobile phones: 69 million | 
| number of Internet users via USB modem        : 2 million |