Most 3 Reasons For The Failure Of Digital Transformation of the Fitness

THE FAILURE OF DIGITAL TRANSFORMATION OF THE FITNESS INDUSTRY 

In this article, you will learn about:

1. Data Life Cycle
2. Business Intelligence Management
3. Features of  Digital  Transformation of the Fitness 
4. Reasons for the failure of the  Digital Fitness Transformation process
5. important concerns related to  Digital  Fitness Transformation

 Potential Markets Include:

• ·         Fitness
• ·         Retail
• ·         Health/wellness
• ·         Athletics

Types of Suppliers:

• ·         User-facing/product offering Supplier
• ·         Platform Suppliers
• ·         Application Software Suppliers
• ·         Application Processor Suppliers
• ·         Operating System Suppliers

DATA LIFE CYCLE 

The data started in the measurement stage through standard devices and tools for various human activities (sensor - thermometer - money exchange machines). While the analysis began as descriptive analysis and then moved to predictive analysis, it is worth noting that the Retail Digital Transformation was the main goal of it is to create an environment, infrastructure, and framework for work, it includes everything related to the work of Retail Digital Transformation, accelerating the process of Digital Transformation and digital governance.

The era of digitization is nothing but the transfer of all documents from paper that is circulated manually, Hard Copy to a visible copy on the computer, using the Scanner mechanism. As for Retail Digital Transformation, it is the strategy of converting all data into numbers, which can be worked on through many specialized analysis mechanisms. Such as big data analysis, statistical analysis, and others, in order to reach the appropriate information of interest to the decision maker at the right time

The data is too big, moves too fast, or does not fit the strictures of your database architectures. To gain value from this data, you must choose an alternative way to process it. The value of big data to an organization falls into two categories: analytical use, and sparking new products. (Abdul Raheem Syed, 2013)

Georgia research sheds light on three fields: Online Marketing, Customer Segmentation, and Big Data Analytics. The three terms are combined into one framework, which attempts to show how online marketing objectives are supported by an effective online customer segmentation that can be implemented by techniques and tools applicable to extremely large datasets. (Georgia Fotaki, 2013)

Generally, most business organizations are aware of how important knowledge is in their daily business life. It could help them learn from the past, understand customers’ needs, reduce costs, improve working efficiency and make leaders become thought leaders (Handzic, 2006).

BUSINESS INTELLIGENCE MANAGEMENT 

IN THE FITNESS INDUSTRY 

This department is the most important department or department under data management, which is the department that employs data analysts and data scientists and is the core of the work of data engineers. It is the department responsible for Data Warehouses, Data Cubes or Multidimensions, and Dashboards. In this context, Danny MacGregor, Director of Business Development for Government Services in his article entitled: Digital Transformation as the main factor for his happiness. Danny MacGregor indicated that it is necessary to focus on the real goal of digital transformation, which is to raise the level of citizens’ happiness and achieve this goal by improving access to services and key government policies, and making operations clearer and easier to understand.

FEATURES OF  DIGITAL  FITNESS TRANSFORMATION 

Perhaps the most important feature of  Digital Fitness Transformation is that it is driven by customer expectations. Digital Fitness Transformation provides new ways of doing things, which quickly become part of normal behaviors and procedures. It is about the Digital Transformation of people. Digital fitness transformation is the process of integrating technology into fitness routines to enhance the overall experience and results. While many companies have attempted to implement digital fitness transformations, not all have been successful. 

REASONS FOR THE FAILURE OF THE  DIGITAL FITNESS TRANSFORMATION PROCESS 

There are several key reasons why these initiatives often fail to deliver the desired results.

1- Lack of user adoption. Many fitness enthusiasts are resistant to change and may be hesitant to embrace new technology in their workouts. This reluctance can hinder the implementation of digital solutions and prevent them from achieving widespread use. Without buy-in from users, even the most innovative digital fitness tools will struggle to gain traction and deliver value. 

2- Lack of clear goals and objectives. Without a well-defined strategy in place, companies may struggle to identify the specific outcomes they hope to achieve through digital initiatives. This lack of direction can lead to confusion and disorganization, making it difficult to measure progress and track success. In order to drive meaningful change, organizations must establish clear objectives and develop a comprehensive plan for how digital tools will support these goals. 

3- Inadequate resources and support. Implementing digital solutions requires a significant investment of time, money, and expertise. Companies that lack the necessary resources to support these initiatives may find themselves unable to overcome technical challenges or effectively roll out new tools to users. Without sufficient support from leadership and stakeholders, digital fitness transformations are unlikely to succeed in the long run. 

The most important concerns related to  Digital Fitness Transformation

1. The Fear of Change
2. The Fear of the Password Manager
3. The Fear of Losing Identity
4. The Fear of the Unknown
5. The Fear of Messages
6. The Fear of Losing Your Job
7. The Fear of Remote Team
Peter Augustine Pethuru Raj and Sathyan Munirathinam (2022) referred that Transformation initiatives fail for many reasons. Here are three common reasons:
◾ implementing an isolated tech asset.
◾ choosing a tech asset without using a “choosing” process.
◾ using a tech strategy to drive the initiative.

When IT projects fail, it is usually not because the technology did not work, but because the changes required at an organizational and employee level were not managed effectively. Quite simply, adding technology does not automatically confer expected benefits; these benefits have to be unlocked and this can only happen through achieving organizational changes.

CONCLUSION 

The failure of digital fitness transformation can be attributed to a variety of factors, including a lack of user adoption, unclear goals, and inadequate resources. 

In order to successfully implement digital initiatives, companies must prioritize user engagement, establish clear objectives, and provide the necessary support and resources to drive meaningful change. By addressing these key challenges, organizations can increase the likelihood of success and unlock the full potential of digital technology in the fitness industry.

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REFERENCES 

1. Abdul Raheem Syed, Kumar Gilela, Dr. C. Venugopal. (2013). The Future Revolution on Big Data. International Journal of Advanced Research in Computer and Communication Engineering.Vol. 2, Issue 6, June 2013

2. Georgia Fotaki, Marco Spruit & Sjaak Brinkkemper (2013). Exploring big data opportunities for Online Customer Segmentation

3. Handzic (2006). "Knowledge Management in SMEs: Practical Guidelines." CACCI Journal (1).

4. Peter Augustine Pethuru Raj and Sathyan Munirathinam (2022). Enterprise Digital Transformation Technology, Tools, and Use Cases