LATEST TRENDS OF FITNESS MARKET SIZE IN THE USA AND UK IN 2026
"IoT wearable devices will be the main feature for the Fitness industry in the coming years, even for developing countries."
Hemdan M. Aly
In this Article, we will explore the current market size of the fitness industry in the USA and Uk , as we delve into the factors driving its growth.
Highlights:
-The market size of the fitness industry is influenced by various factors, including changing consumer preferences, advancements in technology, and the rise of social media influencers promoting healthy lifestyles.
- A growing trend towards boutique fitness studios and specialized fitness programs catering to specific demographics such as women, seniors, or athletes.
- More people are using technology to track their fitness goals, monitor their progress, and access virtual workouts from the comfort of their own homes.
FITNESS MARKET SIZE IN USA
According to a report by the International Health, Racquet, and Sportsclub Association (IHRSA), the fitness industry in the United States is a thriving market that continues to grow year after year. With a focus on health and wellness becoming increasingly popular among Americans, the demand for fitness-related products and services has never been higher.
The U.S. fitness industry, primarily gyms, health clubs, and studios, reached a market size of $45.7 billion in 2025, reflecting a 7.1% CAGR from 2020-2025 amid post-COVID recovery (IBISWorld, 2025; Statista, 2025).[4][5] Memberships hit record 77 million in 2024, up from 64.2 million pre-pandemic, with 32,000-35,000 facilities serving heightened health awareness (MMCginvest, 2025).
Boutique studios generated $26.2 billion in 2025, surpassing traditional gyms at 17% growth from 2022, while budget chains like Planet Fitness dominate low-cost segments (MMCginvest, 2025).North America holds 35.9% of global fitness ($94.2 billion in 2025), with the U.S. at 77.1% share; digital fitness adds $1.43 billion via connected services (Cognitive Market Research, 2025; Grand View Research, 2025).
This growth is driven by increasing health awareness, the popularity of boutique fitness studios, and the adoption of digital fitness solutions. With a rising emphasis on overall wellness and preventive healthcare, the fitness industry is expected to continue expanding, offering opportunities for fitness brands and professionals to capitalize on this growing market.
AMERICA FITNESS INDUSTRY GROWTH DRIVERS
Obesity rates (42% adults), wellness trends, and tech like apps/wearables propel demand, with foot traffic booming across segments and 19 million non-members engaging digitally (Health & Fitness Association, 2025).
Corporate programs and hybrid models sustain resilience, projecting 4-6% annual growth to $55-60 billion by 2030 (MMCginvest, 2025).
With rising rates of obesity, diabetes, and other chronic diseases, more people are turning to fitness as a means of improving their overall health and well-being. This has led to a surge in demand for fitness-related products and services, including gym memberships, fitness classes, personal training, and fitness equipment.
Another factor contributing to the growth of the fitness industry in the USA is the rise of technology and innovation in the sector. With the advent of wearable fitness trackers, mobile apps, and online fitness platforms, consumers now have more options than ever before when it comes to staying active and healthy.
These technological advancements have made it easier for people to track their progress, set goals, and stay motivated, driving more individuals to engage in regular physical activity. Furthermore, the increasing popularity of boutique fitness studios and specialized fitness classes has also played a significant role in shaping the fitness industry in the USA.
From CrossFit and barre to indoor cycling and HIIT workouts, there is a growing trend towards niche fitness offerings that cater to specific preferences and interests. This has created a more diverse and dynamic market landscape, with consumers seeking out unique and personalized fitness experiences. Whether you are a fitness enthusiast, a gym owner, or a fitness professional, there has never been a better time to be part of the thriving fitness industry in the United States.
AMERICA FITNESS INDUSTRY KEY SEGMENTS
Data from IHRSA-influenced benchmarks and NAICS 71394 (IBISWorld, 2025). $262.4 billion in 2025, eyeing $411.9 billion by 2033 (Cognitive Market Research, 2025).
CHALLENGES AND OUTLOOK
Economic sensitivity and competition from home fitness persist, but M&A and personalization ensure stability, with EBITDA margins improving (Lincoln International, 2025).
FITNESS MARKET SIZE IN UK
This shift towards digital fitness solutions has opened up new opportunities for fitness brands to reach a wider audience and expand their market share. Furthermore, the rise of social media influencers and wellness bloggers promoting healthy lifestyles has also played a significant role in shaping the fitness industry in the UK. With millions of followers on platforms like Instagram and YouTube, these influencers have the power to influence consumer behavior and drive sales of fitness products and services.
With the rise of boutique fitness studios and low-cost gym chains, consumers have more options than ever when it comes to choosing a fitness facility that suits their needs and budget. Fitness equipment and apparel is another lucrative segment of the fitness industry in the UK, with a wide range of products available for purchase both in-store and online. Beside that, the rise of athleisure wear has also driven sales of activewear brands, with many consumers opting for stylish and functional clothing that can be worn both in and out of the gym.
Conclusion
The fitness industry in the USA is a dynamic and rapidly expanding market that continues to attract consumers seeking to improve their health and well-being. With a strong focus on innovation, technology, and specialized offerings, the industry is well-positioned for sustained growth in the years to come. As more Americans prioritize fitness and invest in their health, the opportunities for businesses and individuals in the fitness sector are limitless. So whether you are a fitness entrepreneur looking to launch a new venture or a consumer looking to achieve your fitness goals, the future of the fitness industry in the USA is bright and promising.
While the fitness industry in the UK is a thriving and dynamic sector that continues to evolve in response to changing consumer preferences and market trends. With billions of pounds in revenue and a wide range of products and services on offer, the fitness industry plays a vital role in promoting physical fitness, health, and well-being among the population. As the market size of the fitness industry in the UK continues to expand, opportunities for growth
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REFERENCES
1. U.S. Fitness and Gym Industry Report (2025–2030 Outlook) https://www.mmcginvest.com/post/u-s-fitness-and-gym-industry-report-2025-2030-outlook
2. Fitness Market Analysis 2025 https://www.cognitivemarketresearch.com/fitness-market-report
3. U.S. Connected Fitness Services Market Size Report, 2033 https://www.grandviewresearch.com/industry-analysis/us-connected-fitness-services-market-report
4. Gym, Health & Fitness Clubs in the US industry analysis https://www.ibisworld.com/united-states/industry/gym-health-fitness-clubs/1655/
5. US fitness/health club key figures 2025 https://www.statista.com/statistics/605223/us-fitness-health-club-market-size-2007-2021/
6. 2025 Fitness Industry Foot Traffic Trends: Budget Gyms ... https://www.healthandfitness.org/2025-fitness-industry-foot-traffic-trends-budget-gyms-booming-engagement-up-across-all-segments/
7. State of the Fitness Market: 2025 Edition https://www.lek.com/sites/default/files/insights/pdf-attachments/state-of-fitness-2025.pdf
8. United States Health & Fitness Club Market Report to 2033 https://www.sphericalinsights.com/reports/united-states-health-fitness-club-market
9. State of the Fitness Market: 2025 Edition https://www.lincolninternational.com/perspectives/articles/state-of-the-fitness-market-2025-edition/
10. Top 20 Fitness Industry Statistics to Grow Your Gym https://wod.guru/blog/fitness-industry-statistics/
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