Top Online Retailers Dominating the Fitness Industry Market in Saudi Arabia

Fitness Industry Market Size in Saudi Arabia

The fitness industry market Size in Saudi Arabia has seen tremendous growth over the past few years, driven by an increasing awareness of the importance of leading a healthy lifestyle. As more and more people become health-conscious, the demand for Smart fitness products and online services has soared, leading to a significant expansion of the Smart fitness market in the country.

In this article, we will take a closer to the current size of the fitness market Size in Saudia and a deep market analysis for the famous Fitness retailers in Saudia Arabia that are leading the way in the Smart fitness industry. In addition to that providing estimations for Fitnessindustry  Market Size in Saudia  and its future growth.

Fitness industry Market Volume- Saudia 

Features of the Fitness Industry Market -Saudi Arabia 

According to recent estimations, the Fitness Industry Market in Saudi Arabia is currently valued at around $850 million, with a projected annual growth rate of 15%. This growth can be attributed to several factors, including the rising prevalence of lifestyle-related diseases such as obesity, diabetes, and heart disease, which have prompted many Saudis to take action and improve their overall health and fitness levels.

In addition to the growing health concerns, there has been a cultural shift in Saudi Arabia towards a more active and fitness-oriented lifestyle. With the government's initiatives to promote sports and physical activity, such as the "Saudi Vision 2030" plan, which aims to increase the participation of the population in sports and recreational activities, there has been a surge in the number of fitness centers, gyms, and health clubs across the country.

Segments of the Fitness Industry Market in Saudi Arabia

The fitness market in Saudi Arabia is divided into several segments, including fitness equipment, fitness apparel, fitness supplements, and fitness services.

As the fitness market in Saudi Arabia continues to grow, there are several challenges and opportunities that lie ahead.

The Saudi General Authority for Statistics, through the results of a survey of families’ practice of sports during the year 2018, concluded that the rate of exercising for 150 minutes or more per week was 17.4% of the total population of the Kingdom of Saudi Arabia.

Their distribution is :
| 10.14% of Saudi Males |
| 2.94% of Saudi Females|
| 4.32% of non-Saudi Males and Females|

*According to General Authority for Statistics

Number of Sports Clubs  189

Number of Sports Facilities  88

*According to General Authority for Statistics 2019 official  websiste.

One of the main challenges is the lack of awareness and education about the benefits of regular physical activity and healthy eating habits, especially among the younger generation. There is a need for more public health campaigns and community outreach programs to promote the importance of fitness and wellness to all segments of the population.

The Fitness Equipment Market Size Analysis in the Saudia Fitness Industry Market

The fitness equipment Market Size is the largest, accounting for nearly 40% of the total market share, followed by fitness services, which include gym memberships, personal training, and group fitness classes. Fitness apparel and supplements are also witnessing significant growth, as more and more Saudis become conscious about their workout attire and nutritional needs.

The fitness market in Saudi Arabia is dominated by several key players, both local and international, who offer a wide range of products and services to cater to the diverse needs of the population. 

Some of the leading fitness brands in the country include Fitness Time, Gold's Gym, Fitness First, and Anytime Fitness, among others. These brands have established a strong presence in major cities such as Riyadh, Jeddah, and Dammam, and continue to expand their reach to smaller towns and communities.

Top Online Retailers in the Saudi Arabian Sports Equipment Sector 

The leading eCommerce stores in the Saudi Arabian Sports Equipment market for 2023 include shein.com, sssports.com, nike.com, amazon.sa, and swsg.co.

At the forefront is shein.com, generating revenues of US$5.1 million. Following closely is sssports.com with sales reaching US$2.2 million, and nike.com at US$2.1 million. Collectively, these top three online retailers hold a market share of 47.6% among the top 25 stores in the Saudi Arabian Sports Equipment market, as determined by eCommerce net sales in 2023. According to eCommercedb

The key drivers of growth in the fitness industry market in Saudi Arabia 

One of the key drivers of growth in the fitness market in Saudi Arabia is the increasing penetration of digital technology and social media platforms, which have made it easier for fitness enthusiasts to access information, connect with like-minded individuals, and track their progress.

Many fitness centers and trainers now offer online classes, virtual coaching sessions, and mobile apps that allow users to monitor their workouts, nutrition, and overall health goals.

In addition to the traditional gym-based fitness programs, there has been a growing trend towards outdoor and adventure sports activities in Saudi Arabia, such as hiking, cycling, and obstacle course racing. These activities not only promote physical fitness but also provide mental wellness and stress relief, which are increasingly important in high-stress environment.

 

In conclusion, the fitness market in Saudi Arabia is poised for continued growth and expansion in the coming years, driven by a combination of rising health awareness, government support, technological advancements, and changing consumer preferences. As more Saudis embrace a healthier and more active lifestyle, the fitness market will continue to thrive, offering a wide range of opportunities for businesses, investors, and individuals looking to improve their overall health and well-being.

REFERENCES 

1. https://www.vision2030.gov.sa
2. https://www.stats.gov.sa/ar/6119
3. https://ecommercedb.com/ranking/stores/sa/sports-equipment?page=1&pagesize=50&specialist=all

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