FITNESS INDUSTRY
IN FRANCE AND THE NETHERLANDS
➡️The French fitness industry, including gyms, health clubs, and related services, generated $2.8 billion in revenues in 2025, following a negative CAGR of 1.2% from 2017-2022 due to COVID disruptions (Research and Markets, 2024). Recovery accelerated post-2022, with sales leaping to €1.72 billion ($1.87 billion) by 2024 amid rising health awareness and urban demand (Businesscoot, 2025).The sector ranks among Europe's largest, with over 1.5 billion euros in fitness-specific revenue. (Statista, 2024).
➡️While The NETHERLANDS Fitness Industry generated $1.7 billion in revenues in 2024, reflecting 1.2% growth amid post-COVID recovery (MarketLine, 2025). Gyms and health clubs lead the sector, comprising 6.3% of Europe's market, with chains like Basic-Fit driving low-cost memberships (Research and Markets, 2024)
MARKET STRUCTURE
Gyms and clubs dominate, with chains like Basic-Fit and L'Orange Bleue holding significant shares through low-cost models. Approximately 4,500 facilities serve 6.5 million members (12% penetration), concentrated in Paris, Lyon, and Marseille (Businesscoot, 2025).
Virtual fitness emerged strongly at $576.5 million in 2022, group sessions leading at 58.89% share (Grand View Research, 2024).
GROWTH DRIVERS
➡️IN FRANCE
Preventive healthcare shifts, obesity rates (17% adults), and government initiatives like "Sport SantΓ©" boost participation, projecting 9.62% CAGR to 2029 (Actual Market Research, n.d.).
E-commerce drives sports equipment retail to $10 billion, with fitness gear surging via online platforms (Ken Research, 2025). Tech integration—apps, wearables—fuels hybrid models, especially post-pandemic.
➡️IN NETHERLANDS
Health awareness, wearables, and urban demand in areas like Amsterdam fuel expansion (MarketLine, 2025). Flexible activities such as bootcamps gain traction, with no direct CBS official statistics on total market size available (Roamler, 2025).
KEY SEGMENTS
➡️IN FRANCE
France holds 9.2% fitness share at $6.735 billion projected for 2025 (Cognitive Market Research, 2025).2025 marks the end of major Olympic investments and a shift to moderate public sports budgets .
- "Maturing" vs. "Shrinking": Growth is stabilizing at a high level, moving from a quantity-driven rebound to a quality and diversification phase .
- Opportunity Areas: Personalization, recovery services, technology integration, and outdoor fitness are key growth frontiers .
The fitness market is entering a mature phase, with success depending on adapting to consumer preferences for personalized, holistic, and tech-enabled wellness experiences .
➡️IN NETHERLANDS
Fitness equipment anticipates 6.68% growth in 2025, rising to 10.73% by 2029, dominated by cardio products (6Wresearch, 2024). Sports and fitness retail reached $5.5 billion, propelled by e-commerce (Ken Research, 2025).Gym locations surpassed 2,500, up 29.5% over a decade (Roamler, 2025).
Fitness equipment anticipates 6.68% growth in 2025, rising to 10.73% by 2029, dominated by cardio products (6Wresearch, 2024). Sports and fitness retail reached $5.5 billion, propelled by e-commerce (Ken Research, 2025).Gym locations surpassed 2,500, up 29.5% over a decade (Roamler, 2025).
CHALLENGES AND OUTLOOK
➡️IN FRANCE
Regulatory compliance and rural penetration lag, but subsidies and digital growth offer opportunities (LinkedIn Analysis, 2025). Projections eye sustained expansion to 2033 via wellness trends (Research and Markets, 2025).
➡️IN NETHERLANDS
Steady revenue growth continues to 2029, bolstered by digital fitness integrating into broader wellness (Research and Markets, 2024)
REFERENCES
1. France Gyms, Health and Fitness Clubs Market https://www.linkedin.com/pulse/france-gyms-health-fitness-clubs-market-key-highlights-vs2cf
2. France Virtual Fitness Market Size & Outlook, 2025-2030 https://www.grandviewresearch.com/horizon/outlook/virtual-fitness-market/france
3. France Gyms, Health and Fitness Clubs Market to 2027 https://www.researchandmarkets.com/reports/5927890/france-gyms-health-fitness-clubs-market
4. France Fitness Market Size, Share, Analysis, Trends https://www.actualmarketresearch.com/product/france-fitness-market
5. Fitness Market Analysis 2025, Market Size, Share, Growth, ... https://www.cognitivemarketresearch.com/fitness-market-report
6. France Sports and Fitness Equipment Retail Market https://www.kenresearch.com/france-sports-and-fitness-equipment-retail-market
7. Fitness industry in France - statistics & facts https://www.statista.com/topics/7478/fitness-industry-in-france/
8. The Fitness Market - France (06/2025) https://www.businesscoot.com/en/study/the-fitness-market-france
9. Health & Fitness - France | Statista Market Forecast https://www.statista.com/outlook/amo/app/health-fitness/france
10. 6Wresearch. (2024).Netherlands fitness equipment market (2025-2031). https://www.6wresearch.com/industry-report/netherlands-fitness-equipment-market
11. Ken Research. (2025). Netherlands fitness retail market 2019–2030. https://www.kenresearch.com/netherlands-sports-equipment-and-fitness-retail-market
12. MarketLine. (2025). Gyms, health & fitness clubs in the Netherlands. https://www.marketresearch.com/MarketLine-v3883/Gyms-Health-Fitness-Clubs-Netherlands-41034118/
13. Research and Markets. (2024). Netherlands gyms, health and fitness clubs market to 2027. https://www.researchandmarkets.com/reports/5928277/netherlands-gyms-health-fitness-clubs-market.
14. Roamler. (2025). The Dutch sports sector in 2025. https://www.roamler.com/the-dutch-sports-sector-in-2025/
