SLOVENIA FITNESS INDUSTRY MARKET SIZE
The Slovenian Fitness Industry lacks comprehensive official government reports like those from the Statistical Office of the Republic of Slovenia (SURS) on total market size, with data primarily from industry analyses and related sectors.
➡️PHYSICAL EDUCATION IN SCHOOLS
It is mandatory for primary schools to provide 2–3 lessons (45 minutes each) of physical education (PE) per week. In secondary schools, it is mandatory to provide 1–3 lessons (45 minutes each) per week.The Ministry of Education, Science and Sports runs a national scheme for after-school HEPA promotion entitled Healthy Lifestyle (Zdrav ΕΎivljenjski slog). The aim of the project is to encourage primary school children to adopt a healthy lifestyle. The programme currently reaches 20–30% of the primary school population and provides a further five hours of physical activity per week on top of the mandatory PE lessons during school hours. The National Programme for Nutrition and HEPA 2015–2025, implemented in 2015, also promotes active travel to school.(European Education and Culture Executive Agency,2026)
Sports goods manufacturing, a proxy indicator, reached €165.1 million in 2025, growing at a CAGR of 10.1% from 2020-2025 due to health trends and exports.
Gym and training footwear revenue stood at US$22.20 million in 2025, projecting 1.93% CAGR to 2030 amid rising fitness participation.
MARKET STRUCTURE
Slovenia hosts around 200-300 fitness centers, concentrated in Ljubljana and coastal areas, serving a population of 2.1 million with penetration below EU averages (e.g., 10-15% membership rate vs. 20% regional).
Chains like FitInn and local independents dominate, focusing on group classes and personal training; digital apps add growth via tracking features.
Broader Europe gym market (€30+ billion) positions Slovenia at ~0.5-1% share, with 86 sports manufacturing firms supporting equipment supply.
GROWTH DRIVERS
National SLOfit surveillance since 1983 tracks 90% of youth fitness, promoting lifelong activity amid WHO-noted inactivity risks (25% adults insufficiently active).
Post-COVID wellness boom, urbanization, and EU funds for sports infrastructure fuel demand; fitness trackers and apps project strong rises (Europe: $24.73B in 2025).[
Health clubs globally eye $111.11B in 2025 (9.5% CAGR), with Slovenia benefiting from tourism and corporate programs.
KEY SEGMENTS AND PROJECTIONS
Smart fitness globally hits $88.82B in 2025 (11.4% CAGR), influencing Slovenia via imports. No SURS direct fitness club data; estimates derive from EU benchmarks and sector reports.
CHALLENGES AND OPPORTUNITIES
Low rural access and economic pressures limit penetration, but government physical activity profiles and EU integration spur investments.
Trends include hybrid models and sustainability, with digital fitness at 24.3% global CAGR.
Future growth ties to 9.2% health club expansion to $157.99B globally by 2029.
REFERENCES
1. Sports Goods Manufacturing in Slovenia Industry Analysis ... https://www.ibisworld.com/slovenia/industry/sports-goods-manufacturing/200198/
2. Gym & Training - Slovenia | Statista Market Forecast https://www.statista.com/outlook/cmo/footwear/gym-training/slovenia
3. Health and Fitness Club Market Report 2025 https://www.researchandmarkets.com/reports/6035149/health-fitness-club-market-report
4. Slovenia Digital Fitness Apps Market (2025-2031) https://www.6wresearch.com/industry-report/slovenia-digital-fitness-apps-market
5. Global Smart Fitness Market Trends & Forecast, 2025-2032 https://www.coherentmarketinsights.com/market-insight/global-smart-fitness-market-1829
6. Fitness Trackers - Slovenia | Statista Market Forecast https://www.statista.com/outlook/hmo/digital-health/digital-fitness-well-being/fitness-trackers/slovenia
7. Europe Fitness Trackers Market Share & Growth, 2033 https://www.marketdataforecast.com/market-reports/europe-fitness-trackers-market
8. country physical activity factsheet 2024 https://cdn.who.int/media/docs/librariesprovider2/country-profiles/physical-activity/2024-country-profiles/physical-activity-2024-svn.pdf?sfvrsn=dd22cc93_5&download=true
9. Digital Fitness Market Report [2031]- Size, Share & Growth https://www.extrapolate.com/information-technology-communication-iot/digital-fitness-market/21589
10. Europe Gym And Health Club Industry Report 2025 https://www.cognitivemarketresearch.com/regional-analysis/europe-gym-and-health-club-market-report
11. European Education and Culture Executive Agency.URL: https://national-policies.eacea.ec.europa.eu/youthwiki/chapters/slovenia/73-sport-youth-fitness-and-physical-activity
